Presented by the Northeast Ohio Regional Sewer District and wheredoesitgo.org
NACWA 2011
National Environmental Achievement Awards
Public Information & Education Award: Educational Program
What is PUP?
The Northeast Ohio Regional Sewer District operates three wastewater treatment
plants and related water pollution control facilities on Lake Erie and the Cuyahoga River to assure clean water for a Greater Cleveland. Serving more than one million people in 62 communities, the Sewer District treats more than 90 billion gallons of
wastewater annually.
The Sewer District introduced the “Pick Up Poop!” – or P.U.P. – in 2010, to encourage dog owners to “doo” the responsible thing and pick up their pets’ poop. Dog poop is a contributor to many water quality problems, impacting not only local waterways but
area beaches. Our strategy was simple: get the message out to as many dog owners as possible.
The Northeast Ohio Regional Sewer District operates three wastewater treatment
plants and related water pollution control facilities on Lake Erie and the Cuyahoga River to assure clean water for a Greater Cleveland. Serving more than one million people in 62 communities, the Sewer District treats more than 90 billion gallons of
wastewater annually.
The Sewer District introduced the “Pick Up Poop!” – or P.U.P. – in 2010, to encourage dog owners to “doo” the responsible thing and pick up their pets’ poop. Dog poop is a contributor to many water quality problems, impacting not only local waterways but
area beaches. Our strategy was simple: get the message out to as many dog owners as possible.
OUTREACH EVENTS
Our PUP campaign was presented at local venues, including the Cleveland Indians' Puppypalooza event, and several Cleveland Cavaliers games.
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PUP with Cavs' Moondog
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Wally at Tribe's Puppypalooza
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TV/RADIO SPOTS
Radio and television spots raised awareness of our campaign efforts and directed residents to our PUP website.
Dogs can't flush | :30 spot
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PUP jingle | :30 radio spot
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PUP for WCPN 90.3 | Radio spot #1
PUP for WCPN 90.3 | Radio spot #2
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MEDIA COVERAGE
Local media covered our campaign and educational materials.
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Good Company | WKYC-TV
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Mike Trivosonno | WTAM 1100
In gratitude for a substantial amount of free airtime, we thanked the Mike Trivosonno show with a PUP Stuff care package. Here's what he had to say about that. |
Northeast Ohio Regional Sewer District declares war on dog poo, citing
environmental concerns | The Plain Dealer
By Michael Scott
"You've got to hand it to the Northeast Ohio Regional Sewer District for trying to make dog poo interesting -- and for pulling out their pun machine to do it."
Read the complete article here:
http://blog.cleveland.com/metro/2010/07/northeast_ohio_regional_sewer_5.html
environmental concerns | The Plain Dealer
By Michael Scott
"You've got to hand it to the Northeast Ohio Regional Sewer District for trying to make dog poo interesting -- and for pulling out their pun machine to do it."
Read the complete article here:
http://blog.cleveland.com/metro/2010/07/northeast_ohio_regional_sewer_5.html
PRINT & WEB
Print media were great venues for the PUP message.
- The Plain Dealer
- Akron Beacon Journal
- Crain's Cleveland Business
- Call & Post
- Cleveland Jewish News
- West Side Leader
- News Leader
- Hudson Hub Times
Online Advertising
- Cleveland.com
- CrainsCleveland.com
Posters and billboards
These posters could be seen on the Detroit-Superior Bridge, at the Shaker Square RTA station, and along select RTA Rapid and bus lines.
